Summer Sales Differences

People often become confused between the differences between selling Pest Control, Alarms (security systems), or Satellites (generally selling Dish Network or Direct TV. accounts).  By no means are any of these summer sales programs in the same category.  Below is a detailed explanation of how most summer sales programs work:

Overview

  Pest Control Alarms Satellites
Average number of sales per Salesperson 225-250 40-50 150-180
upfront money collected from the potential client $34-$45 anywhere from $50 to $299 $99-$129
contract length 1 year 3 years 1.5 years
Credit Check no yes yes
Time needed to complete the sale 5-15 minutes 1-2 hours 30 to 40 minutes
   
   
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What Does the Average Salesman Make?

Average is relative.  I guess the real question is, what is average?  Most Alarm companies say that their average salesperson makes around $27,000 per summer, most Pest Control companies report their average salesperson makes around $23,000, and most Satellite companies report their average salesperson makes around $15,000.  However most of these companies fail to mention one huge factor, these numbers are only factored on the salespeople that actually complete the summer sales program.

  • 90% of people who sell with Excel Marketing complete the summer sales program.  That means 9 out of 10 people succeed selling with Excel Marketing
     
  • 75% of people who sell alarms quit within the first 3 weeks.  That means 3 out of 10 people succeed selling alarms.
     
  • 60% of people who sell satellites complete the summer sales program.  That means 6 out of 10 people succeed selling satellites.

 

Upfront Money

Upfront money between Pest Control Sales and Alarms are almost identical.  Excel Marketing pays between $63 to $85, most Alarm companies pay $75 upfront for each sale, and most satellite companies pay $45 upfront for each sale.  based on the average number of sales you would make during the summer your upfront money would be:

  • pest control through Excel Marketing is $14,175 (which is dramatically higher than any other Pest Control company)
     
  • Alarms: $3,750
     
  • Satellites: 4,500

Keep in mind the figures above represent your upfront money on the average number of sales a salesperson will make over the course of a summer.  Most companies hold your money until December 31st or longer to make sure the clients the salesperson signed up make all of their payments on time or do not cancel.

Pay Scales
  Pest Control
Excel Marketing
Alarms Satellites
Salespersons Upfront Money $63-$85 $75 $45
Average Salespersons Account Value After Charge Backs $113 per sale $310 per sale $85 per sale
Average Salespersons Summer Earnings $25,425 $15,500 $15,300
Charge Back Period October 31st December 31st to January 31st January 31st

 

If you do the math based on the figures above, you will find what average really is.

Closing Thoughts

There are reasons why 75% of people who do alarms don't succeed, the summer sales program for alarms was not built for the average salesman.  You have to be an exceptionally good salesperson to last the whole summer selling alarms.  Pest Control sales through Excel Marketing was designed for the everyone to succeed.  It does not mean that you won't make money doing one of the other sales programs, but it does imply that you are less likely to fail.

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